Tuesday, January 29, 2008

Behind the Scenes: The expense of fashion

Donatella Versace and Rupert Everett fashion shootI am frankly shocked by how much money the mag spends on fashion shoots. What's more, it appears to be the norm in this industry.

I have a minimal budget for my section (and when I say minimal, I mean hardly anything!) yet each month the mag sends an editor abroad for a shoot. I know they work hard while on the shoot and I know they need good fashion spreads to prove the mag is a fashion heavy-weight, but still it makes me sigh with frustration!

Somehow I’m meant to run my section on what it costs to fly two people to New York. So now as compensation I’m working on a way I can go on one of the shoots – it’s the least they can do really, isn't it?!

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